Inventor Johannes Gutenberg failed 20 times when creating the printing press, but he saw its value. In comparison, Facebook founder Mark Zuckerberg had followers within six hours because he understood social media's value.
The message that community newspapers also add great value to communities was one that presenter Penelope Muse Abernathy stressed during her "Thriving in a Networked Age" session at the 2016 News Industry Summit, held in September in Sarasota, Fla.MORE
Over the next couple of months the eBulletin will look at the most recent NEX GEN class and find out what they got out of the program and what advice they have for future participants.
This week: meet Eliza Gaines and her mentor, Steve Gray.MORE
New Media Investment Group Inc. has entered into a definitive agreement to acquire the Columbia (Mo.) Daily Tribune.
The Daily Tribune has been owned by members of the Waters family for the past 111 years. The newspaper serves a large region in central Missouri with 15,000 daily and 17,000 Sunday circulation. Columbia is home to the University of Missouri with more than 30,000 students.MORE
South Florida's Sun-Sentinel has been cited as having one of the country's most innovative newsrooms when it comes to integrating digital and print journalism. Publisher and Editor-in-Chief Howard Saltz told attendees at the 2016 News Industry Summit how getting rid of the newspaper's separate digital "team" resulted in a forward-thinking, fully integrated newsroom with a "reader-first" mentality.MORE
Newspaper owners and executives are encouraged to participate in the Annual Publisher Confidence Survey.
The survey asks 11 questions that provide direct feedback from publishers on revenue, profit and other current trends in the publishing industry.MORE
Refocusing on the basics was an important part of the Observer Media Group's plan for increasing digital revenue, Publisher Emily Walsh said during her how-to session at the 2016 News Industry Summit.
Those basics have included three markets:
Digital Display – banner-rich ads on YourObserver.com website
Email Marketing – with eNewsletters and dedicated eBlasts
Social Media – primarily sponsored Facebook postsMORE
Reporting data can often be boring for readers but it doesn't have to be, according to three up-and-coming journalists who presented a Data Visualization session at the recent News Industry Summit. Eli Murray and Nathaniel Lash, both of the Tampa Bay Times, along with Kara Dapena of the Miami Herald explained how data visualization provides insights to stories and offered tips for finding the right tools and people.MORE
During its meeting last week at the News Industry Summit, the SNPA Board of Directors approved three new members.MORE
Author and presenter Tim Harrower knows how to capture an audience's attention. His colorful and eye-catching visuals during his Writing for Non-Readers sessions at the News Industry Summit captivated writers, editors and designers looking for ideas to engage more readers, especially those who are typically non-readers.MORE
SNPA members elected officers for 2016-17 at the News Industry Summit in Sarasota, Fla.
Read this article to see who has been elected as additional SNPA officers and as members of the Board of Directors.
Two Georgia newspaper groups are consolidating their copy/pagination desks to become more efficient, streamline processes and improve their products.
Times-Journal, Inc., in Marietta and Southern Community Newspapers, Inc., in Lawrenceville earlier this month announced plans to consolidate their copy desk and pagination staffs.
The process began as each company transitions to the Town News Total CMS (Content Management System). The companies signed agreements with Town News in late 2018 and plan to produce their products on the new systems in early March. Once that's taken place, the consolidation of the pagination process will begin.More
In outdoor-minded Traverse City, Mich., the Record-Eagle sponsors community activities that include the TC Trimdown weight-loss contest and a series of road runs among other health-related events. It also publishes a health and wellness magazine every other month, serving a community on the shores of Lake Michigan and Grand Traverse Bay that depends on tourism, especially in the summer.
So it wasn't a stretch for the newspaper to create "Healthy Community" advertising packages last year. "The financial health of our local businesses is very important as well," said Shawn Winter, director of advertising.
The goal was to sign up businesses for monthly packages that included every form of advertising the Eagle-Record offered at different price points depending on size. Winter said the businesses could reach every audience, try out forms of advertising that were new to them and do so on monthly budgets and contracts of six months or a year.More
When the New England Patriots went down 28-24 to the Kansas City Chiefs with 2:03 remaining in the NFC Championship Game, The Telegraph's Patriots Pride advertising promotion was looking uncertain. Last year's series of wrap sections and posters proved successful, but the Patriots hadn't been as strong this season and plans had been scaled back.
But when the team came back to win in overtime, the promotion was a go for the paper in Nashua, N.H., a Boston-area bedroom community that covers a strong part of New England's fan base.
So starting this past Sunday, The Telegraph is selling ads around posters of players inserted each day and posted on the website NashuaTelegraph.com for downloading as part of the paper's E-Edition. On Saturday before the big game, the paper will run a four-page wrap around the regular eight-page A section. Should the Patriots beat the Los Angeles Rams in Super Bowl LIII, readers may expect to see a commemorative special section as well.More