Digital start-up understands what women want 3/7/17

By Mary Ann DeSantis, SNPA Correspondent

Nashville businesswomen Elizabeth Fox and Liza Graves met for coffee in 2009 to talk about how they could connect busy women to the great things happening in their town. They understood the time constraints women face, and their goal was to build a different business model to reach an audience that often says it's too busy to read a newspaper.

StyleBlueprint began in Nashville just eight years ago, and has become one of the South's fastest-growing online lifestyle brands, anchored by its daily articles, curated local guides in six markets and a newly launched digital app. In a breakout session at the 2017 Key Executives Mega-Conference in Orlando, Fox and Graves explained how they've achieved digital success by focusing solely on women.

"We didn't just blog," said Graves. "We got to know our audiences and focused on original content."


The science of story building 3/7/17

By Mary Ann DeSantis, SNPA Correspondent

Professors at the University of Florida College of Journalism and Communications are going beyond just teaching reporting skills. They are currently researching the psychology and physiology of storytelling, according to Matt Sheehan, who spoke at the 2017 Key Executives Mega-Conference in Orlando.

As director of stories and emerging platforms at the College, Sheehan is spearheading efforts to examine the intersection of storytelling, science and the social good. He leads a content and product incubator called "Hatch" that uses the principles of human-centered design to conceptualize, test and launch projects for the future of media and information.

"Storytelling is an art, not a checklist," he said to attendees at the Friday afternoon breakout session. "I'm giving you a headline view of the research we find fascinating."


U.S. Department of Labor overtime rule litigation update 3/6/17

By L. Michael Zinser, The Zinser Law Firm

May 1 is the new due date for the Department of Labor's reply brief involving the overtime rule.


50 ways to improve your print product 3/6/17

Southern Litholate and the SLP Strategic Alliance print solutions team is offering all SNPA members this year's Mega-Conference "hit" whitepaper, 25 MORE Ways to Improve your Print Products in 2017, plus last year's "best takeaway" from the conference, 25 Ways to Improve your Print Products in 2016.


Lexington passes ordinance that newspaper vows to fight 3/6/17

By Beth Musgrave,

The Lexington Urban County Council approved an ordinance recently that would require businesses to put unsolicited fliers and circulars on doorsteps or mail slots or face fines.

The 9-5 vote came despite a warning from the Herald-Leader that it would sue the merged government if the ordinance was passed.

Rufus Friday, president and publisher of the Herald-Leader, said after the vote that he will "aggressively defend the Lexington Herald-Leader's First Amendment rights, which does include any infringement on the press' distribution rights."


Coverage of the Mega-Conference begins this week 2/28/17

Calkins Media was the recipient of the Mega-Innovation Award presented Friday afternoon at the Key Executives Mega-Conference.


SNPA Board approves new members 2/28/17

During its meeting last week at the Mega-Conference, the SNPA Board of Directors approved two new members.


Catching the next wave of revenues 2/28/17

Reprinted from News & Tech

Mega-Conference speaker Rick Edmonds from the Poynter institute stated that print would not reach the end of its run in the near future; it may be less frequent, however it will take decades for print to truly decline, he said. A clear mission of editorial excellence and relevancy to local readers will keep brands strong, according to Edmonds.


Mega-Conference presenters offer tips for combating ad tech fraud 2/28/17

By Cindy Durham, SNPA

Two presenters at the Key Executives Mega-Conference shared a case study showing how easy it can be for a code developer to skim display ad dollars from a newspaper's website, as well as tips for preventing this type of fraud.


McClatchy to launch video storytelling incubator 2/28/17

Video Lab West, McClatchy's new effort in the creation and consumption of digital video, is planning to arrive in the Historic Sacramento train depot, along with leading tech partners.