What is the future of newspaper advertising departments in small, low-growth communities? Can the print sales reps at these newspapers become digital advertising experts? JoAnn Sciarrino, Knight Chair in Digital Advertising and Marketing at the University of North Carolina, explores these questions in a case study on The Whiteville News Reporter, a Pulitzer-Prize-Winning, twice-weekly paper with a print circulation of 10,000.MORE
NEWSCYCLE Solutions announces that NEWSCYCLE Mobile will be featured in the new Amazon Alexa agencies and developer tools page. The Amazon web page highlights agencies, developers and tool builders that work directly with clients to deliver content on Amazon Alexa devices. The page also serves as a reference guide for companies looking for assistance in building Alexa skills.MORE
Morris Newspaper Corporation has purchased the assets of Monroe Publishing from Bliss Communications. Terms of the deal were not disclosed.
The acquisition included The Monroe Times, serving Wisconsin's Green and Lafayette counties, as well as two free weekly papers: the Monroe (Wis.) Shopping News and the Freeport (Ill.) Shopping News.MORE
The Dix family, owner of Dix Communications, has sold their five daily newspapers, 18 weekly publications and related websites in northeastern and east-central Ohio to GateHouse Media, according to John Cribb, Cribb, Greene & Cope who represented the Dix family in the transaction.MORE
On Feb. 1, PF Media Technologies announced a full company rebrand as News Hub Media (NHM). The new NHM brand reflects an expanded software portfolio that addresses media client needs throughout the whole creative and production process.MORE
Deer Creek Pilot Editor and Publisher Ray Mosby talks about the ups and downs of owning and operating a weekly newspaper in a small community. Justin Sellers/The Clarion-LedgerMORE
Learn from these innovative companies at the Key Executives Mega-Conference. Register today.MORE
The Voice Media Group has announced that as part of the ongoing diversification of its portfolio it is putting the storied LA Weekly up for sale.MORE
NEWSCYCLE Solutions is expanding its mobile product portfolio to include Over-the-Top (OTT) technologies, enabling news media companies to deliver content on-demand to online audiences. The new NEWSYCLE OTT offering supports Apple TV and Roku, and the company will be adding support for Amazon Fire this April, with Google Chromecast, Samsung Smart TV's and other set-top, plug-and-play and voice-activated devices following in the first half of 2017.MORE
McClatchy has entered into separate agreements to sell and lease back real property owned by The State Media Company in Columbia, S.C., and The Sacramento Bee in Sacramento, Calif., for total gross proceeds of $67.8 million.MORE
Two Georgia newspaper groups are consolidating their copy/pagination desks to become more efficient, streamline processes and improve their products.
Times-Journal, Inc., in Marietta and Southern Community Newspapers, Inc., in Lawrenceville earlier this month announced plans to consolidate their copy desk and pagination staffs.
The process began as each company transitions to the Town News Total CMS (Content Management System). The companies signed agreements with Town News in late 2018 and plan to produce their products on the new systems in early March. Once that's taken place, the consolidation of the pagination process will begin.More
In outdoor-minded Traverse City, Mich., the Record-Eagle sponsors community activities that include the TC Trimdown weight-loss contest and a series of road runs among other health-related events. It also publishes a health and wellness magazine every other month, serving a community on the shores of Lake Michigan and Grand Traverse Bay that depends on tourism, especially in the summer.
So it wasn't a stretch for the newspaper to create "Healthy Community" advertising packages last year. "The financial health of our local businesses is very important as well," said Shawn Winter, director of advertising.
The goal was to sign up businesses for monthly packages that included every form of advertising the Eagle-Record offered at different price points depending on size. Winter said the businesses could reach every audience, try out forms of advertising that were new to them and do so on monthly budgets and contracts of six months or a year.More
When the New England Patriots went down 28-24 to the Kansas City Chiefs with 2:03 remaining in the NFC Championship Game, The Telegraph's Patriots Pride advertising promotion was looking uncertain. Last year's series of wrap sections and posters proved successful, but the Patriots hadn't been as strong this season and plans had been scaled back.
But when the team came back to win in overtime, the promotion was a go for the paper in Nashua, N.H., a Boston-area bedroom community that covers a strong part of New England's fan base.
So starting this past Sunday, The Telegraph is selling ads around posters of players inserted each day and posted on the website NashuaTelegraph.com for downloading as part of the paper's E-Edition. On Saturday before the big game, the paper will run a four-page wrap around the regular eight-page A section. Should the Patriots beat the Los Angeles Rams in Super Bowl LIII, readers may expect to see a commemorative special section as well.More