Since so many in the media industry today are asking their staff to do more multi-tasking, the research strategies outlined in this article may help you with your marketing and advertising sales research.
Whether your research needs are for promotion and branding initiatives, sales presentations, proposals or a request for some quick stats, start by asking these questions.MORE
Local digital marketing agency, Flypaper, announced in April that it has surpassed 500 active customers throughout its seven locations in Arkansas, Tennessee, Missouri, Texas and Oklahoma.MORE
The Herald, a weekly newspaper in Havana, Fla., owned and operated by Nick Bert, has been sold to Mark Pettus, a veteran newspaper publisher from Jacksonville, Fla.MORE
On Monday, June 5, no newspapers were displayed in the Today's Front Pages exhibit outside the Newseum on Pennsylvania Avenue, inside the Newseum or online at newseum.org. No pages were displayed on the SNPA website either. In their place were blacked-out pages featuring the hashtag #WithoutNews. The newspaper blackout marks the Newseum's third annual #WithoutNews campaign, meant to raise awareness of the threats to journalists around the world.MORE
GateHouse Media has announced the launch of a new brand campaign, "Newsroom Hero." The campaign, which is the first in the company's history, highlights GateHouse Media's deep community connections and commitment to serving as a trusted source of local, award-winning news.
The "Newsroom Hero" campaign profiles GateHouse Media journalists and shows the positive impact they make in their communities not only as journalists but as parents, coaches and volunteers. Running across GateHouse's print, digital, social media and outdoor platforms, the campaign reaches nearly 23 million weekly readers – including 35 million monthly digital visitors – across 36 states and 535 markets.MORE
The sale of the Council Grove Republican, published continuously the past 145 years since the first issue on Aug. 24, 1872, has been announced by Craig McNeal, president of Council Grove Publishing Company, Inc. The sale to David Parker, Enid, Okla., is effective July 1.MORE
Ted and Kari Jo Almen, owners of Village Ink, of Kerkhoven, Minn., have reached an agreement with Kim and Michael Hawkenson to purchase their 6,500-circulation weekly newspaper. The purchase became effective May 26.MORE
The Southeast Kentucky Publishing facility contacted the Kentucky State Police and evacuated the building after receiving a bomb threat Saturday evening.MORE
Several windows were shattered at the main office of the Lexington Herald-Leader in downtown Lexington, amid suspected signs of small-caliber bullet damage to the building.
The Herald-Leader filed a report on the damage with Lexington Police, who were at the building investigating early Monday morning.MORE
Think of this as a manifesto for the future involving your local community newspaper.
Not all communities have dependable, trusted local media these days, and that's a dangerous problem across the country.
Too many people and communities are isolated, creating what are called "news deserts."
Sumter is fortunate in that regard, and we're proud to be part of an institution that has served this area since 1894.
The larger question – given the disruption of media and just about everything else in the world – is how does a local newspaper continue to serve the public, protect democracy, share history, promote advertisers and keep communities together amidst such information overload?MORE
The Kentucky New Era Group has sold its daily newspaper in Hopkinsville and four non-daily newspapers to Paducah-based Paxton Media Group.
Dirks, Van Essen, Murray & April, a media merger and acquisition firm based in Santa Fe, N.M., represented Kentucky New Era Group in the transaction. Terms were not disclosed.More
As 2019 approaches, longtime Conway, Ark., institutions – the city main offices and the 140-year-old newspaper – each will move locations.
The Log Cabin Democrat and its staff are moving from its current location on the first floor of the Federal Building on Main Street to its new spot at 1121 Front St.More