NEWS
Developing a Mobile-First Strategy
Thursday, July 29, 2010
In a world where use of smart phones is growing rapidly, it’s not enough for your organization to adopt a web-first strategy. You need to start thinking mobile-first, changing how your news, advertising, technology and marketing staffs operate to serve your increasingly mobile community. You need to develop new revenue streams helping businesses in your community reach the mobile audience.
On Sept. 2, join us for a one-hour webinar titled "Developing a Mobile-First Strategy." The webinar will be led by Steve Buttry, director of community engagement for a new online local news operation of Allbritton Communications, covering community news in the Washington metro area.
The webinar will take place from 2-3 p.m. (Eastern).
|
Buttry has been an editor, reporter, writing coach and innovation coach for seven community and metro news companies. He was named Editor of the Year in February 2010 by Editor & Publisher magazine.
He spent three years doing research, teaching and writing for the American Press Institute, concentrating on the Newspaper Next innovation project. In his blog and in workshops around the world, Buttry has documented and taught the value of Twitter for journalists.
This webinar is part of the Online Media Campus initiative brought to you by SNPA, the Iowa Newspaper Foundation and more than 30 press association partners.
