NEWS



2013 Mega-Conference

Friday, November 09, 2012

Program topics have been announced and registration has begun for the 2013 Mega-Conference, sponsored by SNPA, the Inland Press Association and Local Media Association. The Louisiana Press Association is a conference partner.

The conference will be held Feb. 18-20 at The Roosevelt New Orleans, New Orleans, La.

Pre-conference bonus sessions will be held on Sunday, Feb. 17, from 2-5 p.m. The conference officially opens Monday, Feb. 18, at 1 p.m. and runs through Noon on Wednesday, Feb 20.

The 2013 Key Executives Mega-Conference brings together the best thought leaders tackling the hottest trends in the industry today for increasing revenue, audience and engagement. This jam-packed program takes on the challenges of transforming from print to digital, doubling the profit of legacy TMC products, exploring new print formats and how specifically to start a digital services agency, and much, much more.

The 2012 Mega-Conference attracted nearly 500 decision makers from about 100 of the largest media companies in the United States and Canada. This makes this conference a valuable opportunity for companies that do business with newspapers. (Sponsor/exhibitor information will be available soon at www.mega-conference.com)

Conference sessions will include (download PDF):
  • Buzz Session: Rapid-Fire Revenue-Generating Case Studies
    Industry research and development partners will showcase how their products and services are being used by newspapers to grow revenue or improve operations.
  • The Modular Advertising Advantage
    Learn how this program has resulted in increased revenue and happier advertisers and salespeople.

  • Double the Profit from Your TMC
    Attendees will leave this session with a new appreciation of why their programs are struggling and specific ways to double their profitability.
  • Weekly/Small Newspapers Roundtable Discussions
    Idea exchange and discussion on focused topics.

  • Launching a Digital Services Agency: What it can do for you – and your customers
    Learn how newspaper companies are growing revenue and their customer base by offering digital agency services.
  • Modern Newsrooms for the Digital Age
    What's the best design and implementation strategies for a newsroom producing copies across print, digital and video and mobile platforms?
  • Audience Development: The content story, the revenue side
    Learn what strategies are being utilized to launch new products to increase engagement or to grow revenue.
  • The Serious Potential of Mobile and Social Media
    This session will showcase someone who's actually making money from content delivered on smartphones and tables.
  • Selling Digital: What does it take? Who does it take?
    Newspapers have cycled through a variety of approaches to sales since the Internet first arrived as a media force. But what's really needed is a systematic approach to make and close sales effectively.
  • What's New in Paid Content
    The Year of Paid Content – which media pundits had fixed as 2010 – arrived a couple of years late, but it's clearly here. What steps need to be undertaken to maximize revenue and reader engagement?
  • News of the World: What U.S. publishers can learn from print media innovators around the globe
    Print newspapers are growing in many global regions, especially the developing world.
  • The Mega-Conference Executive Roundtable
    Dynamic industry leaders will tell it like it is and what they believe needs to happen in the industry and how they are doing it.
  • Digital Update on Industry Initiatives
    An update on the latest trends in digital, including how geo-location is being transformed to facilitate e-commerce even more effectively.
  • The Columbus Dispatch's New Format: The shape of things to come?
    The Columbus Dispatch will hit the streets with its new three-around, or 3V, compact format, a development that is being closely watched by the entire industry.
  • Using Email & Social to Connect with Readers and Make Money
    Strengthen reader relationships, improve circulation retention and generate sales revenue through email, social and database marketing.

  • Emerging Opportunity: E-commerce strategies
    Learn from a disruptor innovator how a consumer-focused strategy resulted in an e-commerce strategy that ripped up old models and resulted in new launches in many categories including cars, obits, jobs, deals, rentals & more.

  • Transformation Triage: Allocating for success
    Are you struggling with the internal transformation from print to digital? If you are committed to change, this session will unveil the necessary steps and the process to move your organization in the right direction.
Learn more about the 2013 Mega-Conference: