Create your own reality event 12/4/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Take eight people, confine them to a pop up camper and a small outside area for a week, make up some challenges and tell them the winner gets the $10,000 camper. Watch newspaper sales soar.

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Reach into their (mobile) wallets 11/26/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The owner of a media company based in West Virginia is testing his own digital coupon system that is available to local businesses without the need of an app.

"The idea behind it is, well, everybody carries their phones around with them," said Brian Jarvis, president of NCWV Media in Clarksburg, W.Va., and a new board member of SNPA.

Also, Jarvis notes, no one turns off their text message function. His system inserts coupons into the mobile wallets on smartphones and encourages consumers to text businesses to obtain coupons, discounts or a free gift.

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Too much leftovers 11/20/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Over the summer, the folks at The Palm Beach Post in Florida realized they had "a very large stock" of aging spadea paper that had to be used fairly quickly. Spadea paper, used for premium advertising that folds or wraps around the front section of the newspaper, eventually ages to the point that it's no good. The unused stock of paper became one half of a special package that also featured premium positioning on the paper's website.

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North Carolina paper sells ads for elementary school folders 11/13/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

When elementary school children in Wilson, N.C., go home with communications folders for their parents, so do ads from The Wilson Times.

"Our advertisers love it, because it's not very often that we can give them an opportunity for something that will last so long. We give them visibility throughout the school year," said Shana Hoover, director of sales and marketing for The Times.

The promotion is in its second school year and was presented at a recent SNPA P2P video conference. The ad space sold out in a week, generating $6,455.

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New- and old-style marketing in Oklahoma City 10/8/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Oklahoman Media Co. generated hundreds of advertising leads with one new marketing initiative while creating a popular new event from its traditional emphasis on prep sports.

Since March, the company has generated 850 new leads through a LinkedIn B2B marketing system, according to Lawre Everest, creative director for Oklahoman Media. To say it has exceeded expectations is an understatement.

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Recipe for revenue 5/1/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Publishing a recipe card a day made nearly $1,000 a month for The Times Leader in Martins Ferry, Ohio, and readers called if it was left out. The concept was simple: Sell a 2 x 1 ad that runs along the bottom of a 2 x 5 space, and fill the rest of the space with a recipe. The size is small enough to clip and save like a recipe card, with the advertiser as the sponsor.

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A smash-hit special section 4/24/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

A Veterans Day section or advertising promotion isn't an original idea, but The Sault News' circulation is 2,700. So getting 400 families to submit photos and basic information about their loved ones who served their country represents an impressive amount of reader engagement.

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Warm them up 4/17/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Omaha World-Herald called its drive to bring in new business "Win Back Win Big," and with $480,000 in new advertising in the first quarter of 2017, the strategy was a big success.

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Draw digital subscribers with newsletters 4/10/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

The Post and Courier of Charleston, S.C., is growing revenue by monetizing newsletters. During last month's P2P video conference call, SNPA members heard how the paper has changed its focus, added or redirected staffing to oversee all newsletters and craft daily news newsletters, and changed its sales approach.

If you missed the call, here's where you can catch up on this GREAT IDEA.

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Puzzling out new revenue 3/27/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Here's a revenue-generating idea that is simple, inexpensive and keeps readers looking at an ad for 30 minutes. People participating in SNPA's recent Publisher-to-Publisher (P2P) video conference call already know what it is.

Everyone else, pay attention.

Trevor Evans was advertising manager at The Express in Lock Haven, Penn., when he was told to come up with a way to make up for $5,000 in lost revenue, and do it quickly. The result was a 16-page special tabloid section of Word Search puzzles tied to ads. It made more than $5,000, and he sold it in two hours by making phone calls to legacy advertisers as he was driving.

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