Marketing campaign - Charleston, S.C. 2/14/18

EXECUTIVE SUMMARY  

Shared by The Post and Courier, Charleston, S.C.

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Marketing campaign - Gainesville, Ga. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Times, Gainesville, Ga.

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Marketing campaign - Oklahoma City, Okla. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Oklahoman Media Company

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Marketing campaign - Greenville, N.C. 2/12/18

EXECUTIVE SUMMARY  

Shared by The Daily Reflector, Greenville, N.C.

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Share your local marketing campaigns 1/30/18

EXECUTIVE SUMMARY  

Are you telling the positive story of the importance of your newspaper in your local community? Then share it with your peers!

All of us recognize the need to market our brands as the most trusted source of local news and information. Many of you are doing it well – others aren't doing it at all. So let's learn from each other.

SNPA wants to help you access the best of the best when it comes to local marketing campaigns and what our members are doing to fight this battle.

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Branding campaign in Clute, Texas: 'We Know Where You Live' 11/14/13

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

As The Facts celebrates its 100th year in business, it has undertaken a comprehensive branding campaign using house ads, paid advertising in special community publications, and other advertising and outreach. The campaign was built around the slogan, "We know where you live."

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New ads highlight value of newspaper advertising 11/14/13

EXECUTIVE SUMMARY  

SNPA members are encouraged to download and run these new ads from the Newspaper Association of America, which focus on the power of newspaper advertising.

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It's time to debunk the myths about newspapers! 10/9/13

EXECUTIVE SUMMARY  

A new series of ads that take a light-hearted approach to the myths surrounding newspaper readership are available for download. SNPA hopes all member newspapers will run these ads into the next year!

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Iconic clip from Young Frankenstein becomes opening line of campaign 8/14/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

"It's Alive" campaign emphasizes that The Brunswick News is a living entity thrumming with the pulse of the community.

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Convincing readers to pay for valued content 6/4/13

EXECUTIVE SUMMARY  

A month before the Lunenburg County Progress Bulletin (Bridgewater, N.S.) launched its new user pay system, the newspaper ran a series of ads to help viewers see the value in paying for award-winning content.

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