In just the first week after its launch, The Virginian-Pilot's Evening Pilot app was downloaded nearly 4,000 times and EP had more than 250,000 page views. Advertising sponsorship of the app's loading page is sold out for three months, and readers have been generating lots of positive feedback through the app's survey tools.MORE
This free playbook from Second Street includes tips and ideas for running successful online promotions.MORE
Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.MORE
GateHouse Media launched a month-long nationwide sweepstakes on Jan. 15 to promote its partnership with Houzz that will provide readers with a fully co-branded experience, including the ability to purchase products directly from the publisher's co-branded websites. Among the prize offerings are a $5,000 Houzz shopping spree, daily cash prizes and Houzz discount coupons. It's all part of GateHouse Media's strategy to create local home and real estate destination channels within newspapers' websites.MORE
Destin.com is for visitors and locals alike. And, the site's connection to the Northwest Florida Daily News puts it above all other coastal tourism-oriented websites.MORE
In the first quarter of 2013, this program generated $295,000 for GateHouse – up 18 percent from the same period in 2012.MORE
"Newspapers have been trying to play defense for a long time. From classifieds to inserts to our core users migrating to digital, our industry has been in protection mode," says Vince Johnson, publisher of The Item in Sumter, S.C. "Video allows us to play offense."MORE
For digital editors and content producers looking to get a better handle on how their content is performing on social, CrowdTangle is an excellent tool.MORE
Politically Georgia provides subscribers a new source for statewide reporting on Georgia politics. The AJC's journalists will bring readers the most important stories of the day, with a focus on elections, health care, immigration, the economy, opinions and columnists.MORE
McClatchy has selected Youngstown, Ohio, as the launch city for The Compass Experiment – an initiative in association with Google to develop essential and sustainable local digital news models.
"When we heard that Youngstown's daily newspaper, The Vindicator, would be closing, we saw an opportunity to help a community with a rich heritage and distinct identity find a path forward for local news," said Mandy Jenkins, general manager of The Compass Experiment. "We are on the ground now working with people in the community to set up a digital news outlet that will launch in the fall."More
On Monday, The Times-Picayune and NOLA.com premiered the first episode of the new series "Where NOLA Chefs Eat," hosted by Todd Price, the paper's award-winning dining reporter, and filmed and edited by video journalist and frequent Where NOLA Eats collaborator Frankie Prijatel.More
The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.
The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.
In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.
This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.More