Dallas Morning News creates premium digital subscriber experience 10/3/13

By Sheryl Jean, The Dallas Morning News
EXECUTIVE SUMMARY  

The Dallas Morning News unveiled a new website this week that it hopes will put it in the vanguard of new media trends. Dallasnews.com will remain one Web address but offer two displays: a free version and a premium version that will have the same content but will offer other features.

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NOLA.com takes readers on a culinary journey 4/16/19

EXECUTIVE SUMMARY  

On Monday, The Times-Picayune and NOLA.com premiered the first episode of the new series "Where NOLA Chefs Eat," hosted by Todd Price, the paper's award-winning dining reporter, and filmed and edited by video journalist and frequent Where NOLA Eats collaborator Frankie Prijatel.

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Ideas for the ultimate wedding ballot 2/11/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

This category list will make setting up your ballot a piece of (wedding) cake.

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Win a free oil change for life! 6/26/13

EXECUTIVE SUMMARY  

One lucky reader of The Harrison Daily Times will win a free oil change for life. It's part of a promotion for the paper's new automotive search engine: The DriveAR.com.

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McClatchy to launch digital news outlet to serve Youngstown, Ohio 8/6/19

EXECUTIVE SUMMARY  

McClatchy has selected Youngstown, Ohio, as the launch city for The Compass Experiment – an initiative in association with Google to develop essential and sustainable local digital news models.

"When we heard that Youngstown's daily newspaper, The Vindicator, would be closing, we saw an opportunity to help a community with a rich heritage and distinct identity find a path forward for local news," said Mandy Jenkins, general manager of The Compass Experiment. "We are on the ground now working with people in the community to set up a digital news outlet that will launch in the fall."

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Recap the news in a weekly Instagram newsletter 4/9/19

EXECUTIVE SUMMARY  

Here's a great idea for reaching your readers on Instagram:

Each week, The Dallas Morning News publishes a weekly Instagram Newsletter that recaps the week's news in images.

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Freshen up July Fourth coverage with these interactive tools 6/21/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.

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Rethink your digital budget with these 3 tips 7/25/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

It's time for newsrooms to restructure their planning processes with digital at the forefront so that news is ready for readers when – and where – they want it. Rethinking entrenched newsroom processes can be daunting, though.

Recently, GateHouse Media News & Interactive held a training to help newsroom leaders figure out where to begin. Read on for three of our favorite pieces of advice from the training, or download the whole presentation here.

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Make the most of multiple platforms 11/6/18

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

A news consumer in Lynchburg, Va., might encounter a single advertiser in four different places during the course of a day, depending on who is participating in "Own the Day."

"Own the Day," was a special offer during the last two weeks of August at the Lynchburg News & Advance. The package included a front-page sticky note on the print edition, a desktop note, a mobile presence and an email blast.

The Lynchburg paper presented the idea at a recent P2P (Publisher-to-Publisher) SNPA video conference, but multiple papers in BH Media's Virginia Group participated, according to Lynchburg Advertising Director Kevin Smith. The idea originated with Regional Publisher Kelly Mirt, who first tried out a version of it at The Charlotte Observer.

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LIONshare could put millions in ad revenue in coffers of local media publishers 8/18/14

By Conrad Jungmann – Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Over the next year, RJI and LION Digital Media will be transforming LIONshare® from an internal system into an open platform called LIONshare® Media Planner that can be freely accessed by all digital marketers and publishers. Here is a breakdown of what they are building.

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