8 tips for establishing your brand of journalism on Periscope 3/8/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.

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Picking the right analytics tool 7/2/13

EXECUTIVE SUMMARY  

Determining the answer to these three questions will help you choose the right web analytic tools for your business.

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Best Twitter practices for journalists 6/17/13

By Alecia Swasy and David Wolfgang
EXECUTIVE SUMMARY  

To help newsrooms develop their social media strategies, the Reynolds Journalism Institute has compiled a "Twitter Best Practices Guide," based on interviews, scholarly research and Twitter's own tips for journalists.

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WebSpectator brings time-based ad viewability metric to ad:tech San Francisco 3/31/14

EXECUTIVE SUMMARY  

New Guaranteed Time Slot (GTS) advertising metric helps publisher triple ad impressions, increase inventory served and increase CPMs by 87 percent.

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Golf contest drives over $100K for Madison.com 1/16/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Madison.com's Mulligan Match-Up was so popular that the paper extended it six weeks beyond the original run time.

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Tribune re-imagines news for mobile 3/25/14

EXECUTIVE SUMMARY  

Human voice and text-to-speech technology delivers thousands of stories from top newspapers and websites.

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A textbook example of how weekly papers can make a daily impact 10/8/09

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

About 12 months ago, the Reporter and its sister papers, the Alabaster Reporter and the Pelham Reporter, began sending daily 6 a.m. e-mail news reports to their readers. All together, the weekday e-mails from the Reporter, the Alabaster Reporter and the Pelham Reporter now reach their database of more than 25,000 e-mail addresses.

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Digital content subscription strategies pay off for publishers 12/12/13

EXECUTIVE SUMMARY  

Despite the wide availability of free content sources online, a strong market exists for paid subscription-based content. This survey of Online Publishers Association members looks at best practices for implementing and growing a digital subscription business.

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Dallas Morning News creates premium digital subscriber experience 10/3/13

By Sheryl Jean, The Dallas Morning News
EXECUTIVE SUMMARY  

The Dallas Morning News unveiled a new website this week that it hopes will put it in the vanguard of new media trends. Dallasnews.com will remain one Web address but offer two displays: a free version and a premium version that will have the same content but will offer other features.

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Ideas for the ultimate wedding ballot 2/11/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

This category list will make setting up your ballot a piece of (wedding) cake.

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