INCnow.tv drives $90K with golf card 3/10/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Popular golf card has customers demanding more; on track to make $112K.

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Here's a free online tool to aid with FOIA requests 10/17/13

EXECUTIVE SUMMARY  

The Reporters Committee has launched iFOIA, an electronic information request filing and tracking system.

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Twitter up-sells: JobsDiva, DrivesDiva 5/22/13

EXECUTIVE SUMMARY  

Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.

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A definitive guide to verifying digital content 11/13/13

EXECUTIVE SUMMARY  

This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.

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9 tips for planning, selling & promoting basketball promotions 1/29/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.

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What does Facebook’s friends and family algorithm change mean for your site’s content? 7/25/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?

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DRIVING - New Car Preview 6/4/13

EXECUTIVE SUMMARY  

The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!

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Capitalize on holidays with online promotions 6/4/13

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.

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McClatchy video series featured in Facebook's Watch 8/14/17

EXECUTIVE SUMMARY  

McClatchy has announced that Titletown, TX, the real-life, inside account of an elite Texas high school football team's journey for a sixth state championship in eight years, is being featured as part of Facebook's new Watch platform.

Watch is a place where people can find Shows, a new type of video on Facebook. Users can engage with a broader community and subscribe as new episodes are released each week. Facebook continues to roll out Watch to users and Titletown, TX can be found here: www.facebook.com/titletowntx

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Rockdale paper adds digital edition on Wednesday mornings 11/11/14

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Analytical measurements are helping the staff in Rockdale County determine the sweet spot for content in its new digital edition. This small staff is now producing one print edition a week and one digital edition -- and wowing its readers, advertisers and publisher!

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