How to reach your audience when your website goes down 8/15/13

EXECUTIVE SUMMARY  

With so many publishing platforms and social networks available, there's no reason for a news organization to go dark when its website is down. But it must have a good plan in advance. Here are the steps to get ready.

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INCnow.tv drives $90K with golf card 3/10/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Popular golf card has customers demanding more; on track to make $112K.

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Tampa Bay Times unveils newspaper racks that can stream video news and advertising 4/12/19

By Mark Katches, reprinted from the Tampa Bay Times
EXECUTIVE SUMMARY  

The Tampa Bay Times has unveiled a new type of newspaper rack equipped with a 24-inch flat-screen monitor that can stream news and information at select retail outlets around the bay area. TimesVision is being installed in about 50 locations.

The 24-inch monitor streams news content and advertising in a seven-minute loop. The paper has the ability to update it in real-time with breaking news. It's all part of a new initiative called TimesVision designed to display video billboard content at print distribution racks in select retail outlets.

In the newsroom, a team of journalists will be producing short, sharp videos that will play on the TimesVision monitors – interspersed with marketing spots, advertising and in-store promotions at host locations.

This technology enables the Times to create a news and information feed that can be sold to advertisers around the bay area.

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Here's a free online tool to aid with FOIA requests 10/17/13

EXECUTIVE SUMMARY  

The Reporters Committee has launched iFOIA, an electronic information request filing and tracking system.

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Twitter up-sells: JobsDiva, DrivesDiva 5/22/13

EXECUTIVE SUMMARY  

Earning $10 per tweet, the Richmond Times-Dispatch is creating a Twitter following over jobs and cars.

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A definitive guide to verifying digital content 11/13/13

EXECUTIVE SUMMARY  

This resource for journalists and aid providers will provide tools, techniques and step-by-step guidelines on how to deal with user-generated content during emergencies.

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9 tips for planning, selling & promoting basketball promotions 1/29/14

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

The college basketball tournament may be short, but the opportunities to score promotions revenue are immense.

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What does Facebook’s friends and family algorithm change mean for your site’s content? 7/25/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?

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DRIVING - New Car Preview 6/4/13

EXECUTIVE SUMMARY  

The printed vehicle preview section is an annual hit – but the digital version really revs viewers' engines!

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Capitalize on holidays with online promotions 6/4/13

By Matt Coen, president and co-founder, Second Street
EXECUTIVE SUMMARY  

Take advantage of holidays that lend themselves to special promotions – and lay out a yearly calendar to show advertisers BEFORE they set their ad budgets.

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