Want to focus on shares? Find out how readers help spread your content 8/2/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

When a user shares your content, that post can reach more people and also new users who aren't already following you on social media. And as posts shared by friends and family are still favored in Facebook's algorithm, focusing on that metric can help make sure your posts will be seen.

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What does Facebook’s friends and family algorithm change mean for your site’s content? 7/25/16

By Penny Riordan, director of digital content partnerships, GateHouse Media
EXECUTIVE SUMMARY  

For anyone who has been following Facebook's news feed algorithm changes over the years, it seems like with every change announced, publishers collectively hold their breath waiting for their traffic to drop off a cliff. So far publishers have not seen a significant change in Facebook referrals, especially if they post quality content. So what exactly is quality content, and if you're managing a Facebook page, how do you combat this algorithm change to make sure your fan pages see your post?

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Rethink your digital budget with these 3 tips 7/25/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

It's time for newsrooms to restructure their planning processes with digital at the forefront so that news is ready for readers when – and where – they want it. Rethinking entrenched newsroom processes can be daunting, though.

Recently, GateHouse Media News & Interactive held a training to help newsroom leaders figure out where to begin. Read on for three of our favorite pieces of advice from the training, or download the whole presentation here.

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Destin's destination website 7/12/16

By Jane Nicholes, SNPA Correspondent
EXECUTIVE SUMMARY  

Destin.com is for visitors and locals alike. And, the site's connection to the Northwest Florida Daily News puts it above all other coastal tourism-oriented websites.

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Freshen up July Fourth coverage with these interactive tools 6/21/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.

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8 tips for establishing your brand of journalism on Periscope 3/8/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.

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All in with digital media 12/1/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.

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Subscription-only digital edition to serve national audience 8/8/13

EXECUTIVE SUMMARY  

The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.

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Chron.com/Jobs: not just a job search app 8/1/13

EXECUTIVE SUMMARY  

Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.

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How to plan, promote and profit from online promotions 7/11/13

EXECUTIVE SUMMARY  

This free playbook from Second Street includes tips and ideas for running successful online promotions.

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