Freshen up July Fourth coverage with these interactive tools 6/21/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

How will your newsroom cover July Fourth festivities this year? If your answer is limited to a print event preview, photo gallery or a quick video of the local parade, I challenge you to get creative and add something new to your coverage. Here are some interactive coverage ideas to get you started.

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8 tips for establishing your brand of journalism on Periscope 3/8/16

By Lizzie Jespersen, content initiatives coordinator, GateHouse Media
EXECUTIVE SUMMARY  

Reporters can set themselves apart on platforms like Periscope by not just creating brand recognition for their newsrooms, but by treating themselves as a brand. Here are some best practices to keep in mind.

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All in with digital media 12/1/15

By Jane Nicholes
EXECUTIVE SUMMARY  

Advocate Digital Media will market it, place it, produce it, and maybe even put it in the newspaper. This article also includes a television commercial promoting Advocate Digital Media.

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Subscription-only digital edition to serve national audience 8/8/13

EXECUTIVE SUMMARY  

The Washington Times' unique subscription portal allows readers to earn money toward their subscription fees by engaging certain advertisements and marketing opportunities inside an app that it created.

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Chron.com/Jobs: not just a job search app 8/1/13

EXECUTIVE SUMMARY  

Delivering functionality that goes beyond being just another job search app, the Chron Jobs app is an integral part of planning and executing a long-term career path.

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How to plan, promote and profit from online promotions 7/11/13

EXECUTIVE SUMMARY  

This free playbook from Second Street includes tips and ideas for running successful online promotions.

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Picking the right analytics tool 7/2/13

EXECUTIVE SUMMARY  

Determining the answer to these three questions will help you choose the right web analytic tools for your business.

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High school sports fans to get real-time coverage this fall 6/19/13

EXECUTIVE SUMMARY  

Slated to launch for Fall sports, My Team Scoop will give the Carroll County Times a more efficient manner of gathering score updates and highlights from games for the 10 schools they cover.

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