What are your newsletter analytics trying to tell you? Are you listening? 2/21/17

By Tamara Power-Drutis and Sangeeta Singh-Kurtz, Donald W. Reynolds Journalism Institute
EXECUTIVE SUMMARY  

Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?

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Databases look at salaries, health scores, SAT scores and more 11/18/14

EXECUTIVE SUMMARY  

Would you like to know the salaries of local government and school district employees? How about health scores at local restaurants? It's all available on the website of The Telegraph in Macon, Ga., as part of the paper's greater emphasis on watchdog journalism.

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WashPost Opinions launches new longform journalism initiative 3/18/19

EXECUTIVE SUMMARY  

On Sunday, The Washington Post launched The Opinions Essay, a new longform storytelling initiative from the Opinions section that will publish regularly online and in print. Featuring engaging graphics, extensive analysis and unique insights, the essays will allow readers to go in-depth on a range of topics including politics, foreign policy, health and more.

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The Stolen Ones 3/31/14

By Sean Ireland, Special to the SNPA eBulletin
EXECUTIVE SUMMARY  

This special report by The Herald-Tribune in Sarasota details the sex-trafficking industry in the Gulf Coast beach town of 50,000 people. The report looks at the criminal justice system's struggles to provide justice to sexually exploited children. It also describes how those children struggle to break free of the trades in which they are forced to work.

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How to photograph a fire: A journalist's guide 7/24/13

EXECUTIVE SUMMARY  

From the type of lens to use, to sources of light and human interest angles, this guide will help you tell the story of the next fire in your community through photographs.

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3 ways newspapers can better serve readers in a post-election world 11/22/16


By Jean Hodges, senior director of content, GateHouse Media
EXECUTIVE SUMMARY  

The election may be over, but that doesn't mean journalists can put their collective feet up and relax. With all the attention placed on the way the media covered the election, it's vitally important to learn from what we heard from readers and use it in our planning going forward.

GateHouse Media has a few ideas for how journalists and newsrooms can get to the heart of what matters most to their readers in this post-election world and write the stories that will have the most impact on the communities they serve.

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Here’s some trivia: What’s worth your while? Quizzes 9/12/16

By Tim Schmitt, project manager, GateHouse Media
EXECUTIVE SUMMARY  

You've got a whole checklist of things to do, so why carve time out of your busy schedule to post a quiz on your website? You might be surprised at the return on time investment.

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Galveston's momentous piece of history 4/20/15

By Jane Nicholes
EXECUTIVE SUMMARY  

A magazine commemorating Juneteenth, the end of slavery after the Civil War, required a second printing by the Galveston County Daily News.

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Morning Update is building audience of dedicated readers 7/18/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Rise and shine! The Morning Update has become a popular item for readers in Cullman, Ala., who look to this early morning report for top news of the day.

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Open the Room project helps journalists and citizens broadcast on Facebook Live 7/18/17

EXECUTIVE SUMMARY  

This emerging technology will allow newspapers to cover more local meetings and events – even local sports – with better than acceptable video and audio quality at a much lower cost.

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