3 coverage tips to ready your readers to face the Taxman 3/8/16

By Lisa Glowinski, general manager, More Content Now
EXECUTIVE SUMMARY  

To spin an old adage, two things in life are certain: Taxes and the fact that people will wait until deadline to do their taxes. Readers need tax information now, and here's how to satisfy them.

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How a seven-person community newspaper reached 20,000 Facebook followers 3/8/16

By Sheri McWhirter, digital editor at The Daily Telegram
EXECUTIVE SUMMARY  

The Daily Telegram in Adrian, Mich., experienced an organic surge in popularity on social media site Facebook during recent months. Learn how breaking news and the use of Facebook Insights is increasing audience growth and interaction on the social media site.

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Photographer sees the city through the unique lens of its street signs 3/1/16

By Wade Spees, The Post and Courier, Charleston, S.C.
EXECUTIVE SUMMARY  

The Post and Courier gives a weekly assignment to its readers who want to submit photos on a given theme, themes that run from "Urban decay" to "Seeing red" to "Signs of spring."

Along the same lines, the paper gave its photography staff an assignment to come up with a gallery on any theme that could run any time.

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10 tips for understanding your audiences and targeting new ones 8/2/13

By Dena Levitz (reprinted from the website of the American Press Institute)
EXECUTIVE SUMMARY  

In a consumer-driven media age, in which charging for digital content is becoming a large part of the business model, publishers have to focus more on individual users' needs and desires. Here are 10 key insights to consider.

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Strong advertiser support found for sports posters 8/1/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Families love these high school sports-schedule posters and business sponsors are enjoying the community buzz.

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FOIA Machine would break logjam for public records 7/24/13

EXECUTIVE SUMMARY  

In addition to helping automate the process of making and tracking requests for public records, FOIA Machine will also create a community of users to share expert tips and strategies.

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Morning Update is building audience of dedicated readers 7/18/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Rise and shine! The Morning Update has become a popular item for readers in Cullman, Ala., who look to this early morning report for top news of the day.

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Newspaper combines videos with its local food content 7/8/13

EXECUTIVE SUMMARY  

The Journal's website visitors are now able to get more answers to the daily question: "What's for dinner?"

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'Good news' paper to highlight local news and events 7/2/13

EXECUTIVE SUMMARY  

The King William Local will be the source for residents to discover information about upcoming events, share the good news from schools, churches, nonprofits and civic organizations, and learn about the people and places that make the county special.

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