10 tips for understanding your audiences and targeting new ones 8/2/13

By Dena Levitz (reprinted from the website of the American Press Institute)
EXECUTIVE SUMMARY  

In a consumer-driven media age, in which charging for digital content is becoming a large part of the business model, publishers have to focus more on individual users' needs and desires. Here are 10 key insights to consider.

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Strong advertiser support found for sports posters 8/1/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Families love these high school sports-schedule posters and business sponsors are enjoying the community buzz.

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FOIA Machine would break logjam for public records 7/24/13

EXECUTIVE SUMMARY  

In addition to helping automate the process of making and tracking requests for public records, FOIA Machine will also create a community of users to share expert tips and strategies.

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Morning Update is building audience of dedicated readers 7/18/13

By Sean Ireland, special to the SNPA eBulletin
EXECUTIVE SUMMARY  

Rise and shine! The Morning Update has become a popular item for readers in Cullman, Ala., who look to this early morning report for top news of the day.

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Newspaper combines videos with its local food content 7/8/13

EXECUTIVE SUMMARY  

The Journal's website visitors are now able to get more answers to the daily question: "What's for dinner?"

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'Good news' paper to highlight local news and events 7/2/13

EXECUTIVE SUMMARY  

The King William Local will be the source for residents to discover information about upcoming events, share the good news from schools, churches, nonprofits and civic organizations, and learn about the people and places that make the county special.

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