For newsrooms, A/B testing can be a powerful tool for gaining insight into audiences to see how best to engage with readers.
Earlier this year, StarNews participated in A/B testing with the newsroom's Facebook account, testing which types of content struck more of a chord with followers. The staff was able to establish some important best posting practices. Read about them here!MORE
You've got a whole checklist of things to do, so why carve time out of your busy schedule to post a quiz on your website? You might be surprised at the return on time investment.MORE
Schoolhouse (reporting) rocks, because of the infinite amount of reporting to be done, but can also be a little overwhelming for the same reason. Here are some favorite databases for school data that all reporters ought to have in their arsenal.MORE
It is imperative to have a plan for the fall sports season. What's wonderful about the prospect of a new school year is the potential to update not just the master plan, but also the processes you use to fill those plans.
Here's a prime example: Why not update the way you keep high school sports statistics?MORE
The State in Columbia, S.C., has just gone old school. At the beginning of July, The State began printing free announcements of engagements, weddings, anniversaries and debutantes. And, the publisher is reporting phenomenal response. "Readers love it."
The service is cross-promoted on social media and with The State's Carolina Brides magazine.MORE
Here's how you can make a "basic" map with just one or two points on it. Because, you know, people like to know where things are happening.MORE
Google's custom maps are a great place to start visualizing location data, and for many datasets, the tool does the trick. But don't stop there – beyond Google Maps there is a world of digital mapping tools full of different aesthetic and functional possibilities. Spark your inspiration with these five data mapping tool alternatives to Google Maps.MORE
As Austin's technology industry and community have grown, so has the Austin American-Statesman's coverage of them, leading to the development and launch of the tech-focused site, 512tech.com.MORE
A domestic violence case that ended with the mother of two being gunned down as she left work turned into an enterprise piece that posed the question: Is there a need for reform when it comes to the traditional bond system? Here are tips for creating these types of enterprise reporting.MORE
A lot of what we do in newsrooms is deadly serious and necessarily so. But anyone who has worked in a newsroom knows we need to have some fun to stay sane. Here are three delightful ideas to add interactive layers to stories and make them more meaningful to your readers.MORE
The Times-Picayune and The New York Times have begun a partnership that will explore the causes and potentially catastrophic effects of coastal erosion and sea level rise along the Louisiana coast.More
Newsrooms can no longer afford to distribute poorly curated newsletters. Yet executives from many modern newsrooms say they lack the financial and staff capacity to do otherwise. Crosscut Public Media, in partnership with the Donald W. Reynolds Journalism Institute, will soon be releasing a new, free tool for newsrooms and newsletter curators to begin addressing this challenge.More
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?More