09.11.2018
View the complete timed agenda for the Annual Meeting

The toughest issues facing newspapers today are front and center on the agenda of this year's SNPA News Industry Summit (SNPA's annual meeting).

Our presenters will be talking about countering the assault on journalism and media credibility, and building trust with your audience.  They will be sharing critical concerns over not getting paid for content on digital platforms – a challenge the managing partner of Methuselah Advisors says could threaten the survival of many daily papers. Hear about the Fair Use Collective, which is serving as a negotiating intermediary between publishers and digital platform enterprises.

If you aren't in Nashville, Oct. 10-12, you'll also miss discussions about:

  • Opportunities and growth strategies
  • Foundations of success in sales and sales management
  • The transformation roadmap and becoming a transformation leader
  • Lessons learned by a digital agency
  • Best ideas from SNPA's Publisher-to-Publisher video conferences
  • And lots more!
There are topics for publishers, general managers, digital and advertising directors, newsroom leaders and other key leaders throughout your paper.

Register by Sept. 19 to save $100
Become a sponsor or exhibitor

Hotel Rooms
The News Industry Summit will be held at the Nashville Hilton. The SNPA room block at the Hilton has been released, but the hotel might have rooms available at its standard pricing. To check availability, call the hotel at (615) 620-1000 (Monday through Friday from 8 a.m. to 5 p.m.) or dial 1-800-HILTONS.

There are many hotels in and around downtown Nashville.  To shop for the best available rate, check your favorite travel website like hotels.com and Travelocity.com

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John Chachas

The newspaper industry's practice of permitting digital platforms such as Google, Facebook, Twitter and others to exploit content created by publishers without compulsory or use-based compensation must change, says John Chachas, managing partner of Methuselah Advisors, a merger advisory firm specializing in serving media, digital and other industrial clients.

In a hard-hitting presentation at next month's SNPA News Industry Summit. Chachas will talk about his firm's evaluation of the economic model of the publishing industry. "Absent a major re-definition of the relationship between publishers and digital companies, the survival of many daily papers will be at risk," he says. Publishers of all SNPA member newspapers need to hear this presentation.

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Tara Deering-Hansen

In today's highly divisive political environment, the media and its credibility have become the news. Reporters and media outlets are under attack from all sides – the public, companies, social media, even the nation's highest office. How can local newspapers convince their audience to click and read when they're constantly warned of "fake news"?

During next month's SNPA News Industry Summit in Nashville, Tara Deering Hansen, principal of Sonder Public Relations, will discuss the importance of local newspapers developing a public relations strategy to strengthen trust and credibility in their communities. Like any reputable company, newspapers must know and own their brand.

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Calendar of Events
September 20, 2018

Drive your newsroom to produce more SEO-friendly content.SNPA members can register at no cost for this Sept. 20 webinar.

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February 25 - 27, 2019
Great Ideas

The startup community in the Richmond region is robust.

Dozens of entrepreneurs have opened budding new businesses – and many others are thinking of doing so. Some start by working in their living rooms or garages. Others work at the recently opened 1717 Innovation Center in Richmond's Shockoe Bottom, which has become a gateway for the entrepreneurial community.

Business incubators such as Startup Virginia or Lighthouse Labs provide the mentorship to help these new companies. UnBoundRVA is guiding future entrepreneurs from low-income communities. Startups can get help from organizations in the area such as SCORE, a network of retired business executives who mentor budding entrepreneurs.

Organizations hold meetings to educate and connect entrepreneurs so they and others can learn about the challenges of starting a business and sharing ideas. Local universities have increased enrollment in entrepreneurship classes.

The Richmond Times-Dispatch has been writing about this growing entrepreneurial ecosystem for years, from articles about some of these startup businesses and the funding that local angel investors provide to the challenges that the startup founders face.

Now, The Times-Dispatch is expanding coverage with the Richmond Startup Spotlight e-newsletter every Sunday morning.

Read more from the Times-Dispatch

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SNPA People

Bill Offill

Daytona Beach News-Journal publisher Bill Offill has been promoted to the position of group publisher for three GateHouse Media newspapers in Florida, the company announced Friday.

Offill will now serve as publisher of the Times-Union, the St. Augustine Record and The News-Journal.

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James Doughton

James Doughton, regional publisher of seven newspapers, including the Gainesville (Fla.) Sun and the Ocala Star-Banner, will retire at the end of the year.

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Matthew Sauer

Sarasota Herald-Tribune Executive Editor Matthew Sauer is adding the title general manager and assuming a new role at the media company.

Sauer will continue to oversee the Herald-Tribune's newsroom but will now work with the media company's seasoned team of executives to continue its mission as the top information source and digital and print advertising platform in Southwest Florida.

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Greg Maibach

CNHI, LLC has promoted Greg Maibach to senior vice president, chief revenue officer, and Terrence Alexander to senior vice president for human resources, the company has announced.

Donna Barrett, CNHI's president and CEO, said the promotions are in line with superior performance by Maibach and Alexander, and will strengthen the company's senior management team.

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Jeff Potts

Managing Director Randy Cope, Directors John Cribb and Gary Greene have announced that Jeffrey Potts of Gold Country Advisors, Folsom, Calif., has become senior associate in Cribb, Greene & Cope.

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Industry News

After 150 years, the Daily Siftings of Arkadelphia, Ark., will publish its final issue on Friday, Sept. 14.

The Hope Star, in print for 145 years, also will print its last issue on Friday. The Nevada County Picayune, based in Prescott, publishes its last issue on Sept. 12.

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Influential leaders from diverse backgrounds across the State of Florida along with readers of McClatchy's Florida newsrooms – the Miami Herald, Bradenton Herald, el Nuevo Herald – and Sayfie Review, will hash out solutions to tough policy issues with a shared goal of building a better Florida at the Florida Priorities Summit on Wednesday, Nov. 14, at the University of Miami.

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Lakeway Publishers has sold the Osceola News-Gazette (Kissimmee, Fla.) to American Hometown Publishing, according to Randy Cope and Gary Greene of Cribb, Greene & Cope, who represented Lakeway Publishers in the transaction.

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Legal

Mike Zinser
By L. Michael Zinser, The Zinser Law Firm

On Aug. 1, the National Labor Relations Board invited interested parties to file briefs on whether the board should adhere to, modify or overrule Purple Communications – a case (decided by the Obama Board) that held employees who had been given access to their employer's email system for work-related purposes have a presumptive right to use that system, on non-working time, for communications protected by Section 7 of the National Labor Relations Act (union organizing activity).

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Design Tips

By Ed Henninger

I'm a friendly guy. Most people who know me genuinely like me ... and I like them.

I can be a strong friend. I can stand by you when you need me to. I can help you when you've got a problem. I can just be there by your side when you need support.

But ... I can also choose to not be your friend if I think it matters.

So, let me get this out there briefly and clearly: I am not a friend of writers ... or designers.

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SNPA Jobs Network

Publisher, The Oklahoman, Oklahoma City, Okla.
GateHouse Media is searching for a visionary leader to guide The Oklahoman, headquartered in Oklahoma City, into a new era.  First published in 1889, The Oklahoman is the leading news organization in Oklahoma City and publishes high-quality, local content while offering innovative multimedia marketing solutions. Learn more and submit your resume

Advertising Director, High Point Enterprise, High Point, N.C.
Send resume and tell us why and how you can lead us into the future. Learn more and submit your resume

Reporter Multi Media, The Argus Observer, Ontario, Ore.
The Argus Observer in Ontario, Ore., has an opening for a full-time talented journalist to join our news team, focusing on education and the Ontario city government, as well myriad other assignments. Learn more and submit your resume

Assistant Editor, Herald/Review Media, Sierra Vista, Ariz.
The Assistant Editor will report to and work with the Managing Editor to oversee the news team, develop and assign stories, edit local and wire copy, promote online coverage and the Herald/Review's social media presence. Learn more and submit your resume

General Manager/Advertising Manager, Georgia
A progressive media company with newspapers, magazines, websites, digital services and outdoor advertising, is seeking General Manager/ Advertising Manager. If you are a proven leader, with 3-5 years of coaching and management experience who believes in collaborative work environment where each individual employee has the opportunity to shine and rise to their greatest potential, we want you on our team! Learn more and submit your resume

Marketing Consultants, Morris Multimedia, South Georgia
An advertising agency in South Georgia is looking for marketing consultants to help local businesses grow. If you are competitive, like to have fun and want to earn money, we want you! Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. If you have any difficulty posting your openings, send the information for your employment listings to cindy@snpa.org.

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Training and Development

Drive your newsroom to produce more SEO-friendly content.SNPA members can register at no cost for this Sept. 20 webinar.

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This webinar will describe the 10 attributes and activities that leading advertising executives possess and perform on a consistent basis. Before the session, take the challenge! Prepare a list of your top 10 and compare them to the shared traits. SNPA members can register at no cost for this Sept. 27 webinar.

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Reader's Corner

About a month before the Texas Tribune launched in 2009, media reporter Jack Shafer wrote a piece for Slate delineating the numerous problems inherent in nonprofit journalism – namely, that nonprofits lose money on purpose, and thus, have to take handouts, which, Shafer says, "come with conditions." Shafer, who then blithely referred to CEO Evan Smith as "picking the pocket" of venture capitalist John Thornton, also spelled out that audience development is always secondary to advocacy in this sort of business model:

"Commercial outlets may reflect their owners' views, but this tendency is always tempered by the need to attract readers and viewers. Nonprofit outlets almost always measure their success in terms of influence, not audience, because their customers are the donors who've donated cash to influence politics, promote justice, or otherwise build a better world."

Of course, the Texas Tribune's base, composed of members scattered across the state and beyond, also includes deep-pocketed professional philanthropists. But just as the Tribune has evolved from a niche publication for hardcore policy wonks to a mainstream, establishment publication, its lofty goals for influence and audience aren't at odds with each other; they're inextricably linked.

Read more from Columbia Journalism Review

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The Charlotte Observer has launched Sports Pass, a sports-only digital subscription for everyone who wants to stay engaged and up-to-date on every major sports team – not just in Charlotte, but throughout the Carolinas.

For $30 a year, Sports Pass is your golden ticket to unlimited digital access to every single sports story the Observer publishes on CharlotteObserver.com.

That includes access to most sports stories published by the other six McClatchy newspapers throughout the Carolinas.

Read more from The Charlotte Observer

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Coming out of the 2016 presidential election year, covering politics in the media has often times gone through chaos and disorder. It's what prompted McClatchy to launch the Influencer series in four of its major markets: California, Florida, Missouri and the Carolinas.

Kristin Roberts, regional editor of the McClatchy's East region, is in charge of leading the series in all four markets. As regional editor, she discovered that having reporters just cover polls during the elections was a bad decision and it didn't help readers.

"We didn't satisfy the consumer's desire to understand policies affecting their communities and where candidates stood on those policies," she said. "Readers want us to force conversation about policy, not personality."

Now, she considers the Influencer series the start of changing the way newsrooms should approach covering politics.

And it all starts with the reader.

Read more from Editor & Publisher

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News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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Anyone thinking people don't care about the printed newspaper these days should talk with T&D Circulation Director Barbara West-Ravenell.

When mechanical problems delayed the The Times and Democrat's press run on Sunday night (Sept. 2) and into the day on Monday, the result was subscribers not receiving their newspaper on schedule on Labor Day morning. Never mind that it was a holiday -- or maybe in part because of it -- people were not happy. They expect the newspaper to be there and be there on schedule.

Read more from The Associated Press

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