Growing Revenue - March 15

SNPA is launching a new series of free "P2P" video conferences for publishers that will help publishers grow revenue and sharpen their management skills.

The first video conference – on "Growing Revenue" – is set for Thursday, March 15, from 2-3 p.m. (EDT). The program will be moderated by Tom Silvestri, president and publisher of the Richmond (Va.) Times-Dispatch, and chair of the SNPA Executive Development Committee.

The price of admission: submit a successful revenue idea by March 12. Participants who submit an idea will gain access to the video conference and the entire collection of ideas submitted.  Send one idea, get many more.

"We are excited to roll out these programs," said Edward VanHorn, executive director of SNPA. "These Third Thursday 'P2P' programs offer SNPA publishers a new opportunity to network with peers, without leaving their offices or incurring expense."

To register:

  • Send an email by March 12 to Edward VanHorn (edward@snpa.org) with the subject line: P2P.
  • Include details about at least one revenue-generating idea that your newspaper has found successful, and supporting materials that will illustrate the idea.
  • Check your in box for instructions for joining the conference.

Here is a list of upcoming Third Thursday "P2P" conferences:

  • March 15 - Growing revenue
  • April 19 - Tactical cost-cutting
  • May 17 - Organizing your sales force
  • June 21 - Leveraging data to build audience and diversify revenue
  • July 19 - How your news coverage impacts your revenue
  • Sept. 20 - Creating a digital agency
  • Oct. 18 - Revisiting your organizational structure
  • Nov. 15 - Diversifying revenue for success

Questions? Contact Edward VanHorn at (404) 256-0444 or edward@snpa.org.

Calendar of Events
Mega-Conference is Just Three Weeks Away

Jeremy Mims, Ginger Neal and Chrissy Towle

The rise of audio (particularly smart speakers) is the most important new trend in the local news ecosystem. Do you want to learn how to create content, build audiences and make money on Amazon Alexa, Google Assistant/Home and Apple Siri/HomePod? Come to the Mega-Conference, Feb. 26-28 in San Diego!

Proven Subscription Revenue Growth Strategies

Aaron Kotarek, Brian Howell, Curtis Huber and Troy Niday

Four newspaper industry thought leaders will discuss successful and proven subscription revenue growth strategies and case studies from their respective organizations at the Mega-Conference, Feb. 26-28 in San Diego.

With subscription revenues becoming a greater piece of the revenue portfolio, and with many companies transitioning to a consumer revenue-driven business model, this is a can't miss session.

Finalists announced!

The finalists for the Mega-Innovation Award have been announced. Read this story to see which companies placed in the top four. The winner will be announced Tuesday, Feb. 27, at the Mega-Conference.

Industry News

Clint Shelton

In a column published yesterday, Clint Shelton, publisher of The Decatur (Ala.) Daily, announced that the paper is changing the print frequency of the paper to five days a week – because of changing reader habits and a new tariff being levied against newsprint.

Beginning March 5, the print edition of The Decatur (Ala.) Daily will be delivered daily except Saturday and Monday. The monthly subscription rate, unchanged since 2015, will not change.


In mid-January, the U.S. Department of Commerce slapped a tariff on Canadian newsprint, which is used by around 75 percent of U.S. publishers and is particularly prevalent in the Northeast. Even though the duty may yet be reversed, American newspapers – already struggling to go to print in an era of rapidly declining circulation – have to pay it in the meantime. Many publishers fear it'll add upward of 10 percent to their print costs, and could even result in job losses.


The Virginian-Pilot in Norfolk, Va., has announced that it will outsource much of its newsroom print page design to an outside vendor.

The Pilot previously said it was considering taking this action as a way to save money in an era where newspapers are seeking to grow online while fighting a decline in print revenue.


Paxton Media Group has purchased The Daily Herald of Roanoke Rapids, N.C., from Wick Communications.

Dirks, Van Essen & Murray, a media merger and acquisition firm based in Santa Fe, N.M., represented Wick Communications in the transaction. Terms of the transaction were not disclosed.


Lee Enterprises, Incorporated has sold its newspaper and digital media operations in Maysville, Ky., to Champion Media LLC, including The Ledger Independent and maysville-online.com, according to Randy Cope of Cribb, Greene & Cope who represented Lee Enterprises in the sale.


The University of Florida College of Journalism and Communications has announced the launch of the Center for Public Interest Communications, the first center in the U.S. dedicated to developing, translating and applying the science of strategic communication to drive social change. The Center will work with philanthropic, governmental, academic and business organizations on their efforts to have sustainable impact on social issues.

Investigative Reporting

A joint investigation by the Tampa Bay Times and 10News WTSP found at least 100 Zombie Campaigns nationwide where spending remains brisk despite the lack of viable campaigns, or in the most egregious cases, living candidates. Reporters from the Times and 10News spent a year reviewing one million records from the Federal Elections Commission and found rampant flouting of federal law, which prevents spending campaign money on personal expenses or costs unrelated to elections.

SNPA People

Mark Wilson

Mark Wilson, publisher of the Rocky Mount Telegram and The Tarboro Weekly will retire at the end of February. He will be succeeded by Kyle Stephens, who is currently group publisher of Cooke Communications North Carolina's Southern Group of non-daily newspapers.

In addition, Tim Holt has been promoted to chief operating officer of Cooke Communications North Carolina. He will report directly to John Kent Cooke, Jr., who continues as president of the company.

Chris Davis

Chris Davis has been named regional digital director for CNHI.

Davis previously was training manager, overseeing CNHI's companywide training program and implementing digital sales strategies for publishers and sales managers.

Tom Larimer

Tom Larimer, the executive director of the Arkansas Press Association, announced his retirement last Wednesday.

A search for Larimer's replacement has begun. Ashley Wimberley, director of marketing for Arkansas Press Services, will serve as APA's interim executive director until a new director is hired.

Ask the Expert

Michael Mendoza
By Michael Mendoza, founder and CEO, Lineup Systems

If I had a dollar for each time an executive from a media company had asked me: "What can I do TODAY to grow my revenue?" – I'd be a very rich man.

Read this article for "5 steps to kick-start a winning CRM strategy for your media business."

SNPA Jobs Network

Press Operator, The Brunswick News, Brunswick, Ga.
The Brunswick News on the Georgia coast is seeking to fill a position for an offset press operator. Must have 5+ years press operator experience. We are a 116-year-old family-owned six-days-a-week newspaper.  Learn more and submit your resume

Advertising Director, The Shelbyville News, Shelbyville, Ind.
Southern Indiana Newspaper Group of Paxton Media Group is searching for an Advertising Director to oversee two locations in Indiana, The Shelbyville News in Shelbyville and The Courier-Times in New Castle, with the position based out of the Shelbyville News. Learn more and submit your resume

Circulation Director, Opelika-Auburn News, Opelika, Ala.
Opelika-Auburn News has an immediate opening for a Circulation Director. This position directs the newspaper's print/digital circulation distribution and audience development for the Opelika-Auburn News. Learn more and submit your resume

Vice President of Advertising, HD Media, Huntington and Charleston, W.Va.
The HD Media Company, located in Huntington, Charleston and Southern West Virginia, is looking for a highly motivated individual to lead our multimedia advertising departments. The VP of Advertising will be responsible for providing direction, support and sales training at multiple newspaper locations with the primary goal of growing revenue. Learn more and submit your resume

General Assignment Reporter, Times West Virginian, Fairmont, W.Va.
We're looking for a talented writer to join our news team as a general assignment reporter. Our new journalist will have strong writing skills and the ability to cover a broad range of news and sports topics including crime, meetings, prep and youth sports and features. You'll be expected to contribute stories for our print editions, website, social media, magazines, and special editions. Learn more and submit your resume

Post your job openings with SNPA. There's no cost to SNPA members. To post your employment listing, simply email the text of your ad to cindy@snpa.org.

Training and Development
Reader's Corner

News and commentary of interest to journalism innovators and entrepreneurs. Read the latest from the Donald W. Reynolds Journalism Institute.

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