08.19.2014
Great Ideas

Galveston Publisher Leonard Woolsey, from left, circulation manager Yvonne Mascorro and Dream Vacation winner Denese Angelle on July 28. Angelle won The Daily News' circulation contest prize.
By Sean Ireland, Special to the SNPA eBulletin

A highly successful contest to win a $3,000 vacation package generated 900 new circulation actions and $20,000 in revenue from new starts and reactivations of lapsed subscriptions.

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This week we see how a platform like Newscred is helping brand marketers assemble news stories to engage current and potential customers, and we find out what attributes contribute to a video going viral.

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Calendar of Events
Grand Prize $1,000

Friday is the deadline to submit your best photos and videos in the 2014 SNPA Photo Contest. Your best photo (spot news, feature, sports) or video could be worth $1,000.

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Oct. 6-8, Charlottesville, Va.

The program for the 2014 SNPA News Industry Summit in Charlottesville lays out a roadmap to long-term profitability for newspapers, and is built around themes of leadership, creativity, inspiration and innovation.  The program will be held Oct. 6-8 at the Boar's Head Inn in Charlottesville, Va.

SNPA President Tom Silvestri has created a program that is different than anything you will see at other industry events, and added more time for networking. There's even a visit to Monticello.

Discounted registration continues until Sept. 15. Special discounts are available for first-time attendees.

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SNPA News

Patrick Birmingham

Patrick Birmingham, president and publisher of the Knoxville News Sentinel, has been named to the SNPA Board of Directors to represent Tennessee newspapers.

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The Fayette County Record, which is published every Monday and Thursday in La Grange, Texas, has applied for membership in SNPA.

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Aug. 22 is the deadline to nominate your employees with executive potential for the SNPA NEX GEN mentor program. It's an ideal way to help them develop leadership skills and grow professionally. The program pairs employees with leadership potential with seasoned executives in a year-long one-on-one mentorship.

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SNPA People

Robyn McCloskey

Community Newspaper Holdings Inc. announced that Robyn McCloskey, publisher of the Kokomo Tribune and the Logansport Pharos-Tribune in Indiana, has been appointed senior vice president, operations.

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Chris Voccio

Chris Voccio, a veteran newspaper publisher, has been appointed publisher of the Niagara Falls Gazette and the Tonawanda News.

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Bob Mong

Bob Mong, editor of The Dallas Morning News, has announced plans to leave the paper sometime in 2015. Mong, who is marking his 35th year with the paper, says, "The timing is right for me."

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Fitz McAden

Fitz McAden has retired as executive editor of The Island Packet and The Beaufort Gazette.

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Industry News

Advocate Publisher John Georges

Zachary Plainsman-News, Watchman, St. Francisville Democrat and St. Helena Echo are part of the deal.

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Fact-checking reports from Florida's Truth-O-Meter can now be read in Halifax Media Group newspapers around the state, thanks to a new agreement between the Tampa Bay Times and Halifax Media Group.

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Advertising

Yahoo's advertising platforms and services are now available to thousands of Local Media publishers and their advertisers.

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Legal

Mike Zinser
By L. Michael Zinser, The Zinser Law Firm

The Ohio Industrial Commission, in a case involving the Akron Beacon Journal, has ruled that a newspaper carrier is an independent contractor for purposes of Workers' Compensation. In this month's Zinsergram, Mike Zinser also takes a look at a Wage and Hour issue, Workers' Compensation and the First Amendment rights of a blogger.

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Digital

Discover how niche ballots can capture new revenue and appeal to new demographics.

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Training and Development

Join other audience development and circulation professionals from your area for a one-day idea sharing symposium. You won't want to miss this great opportunity to share your successes and find solutions to your challenges.

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Reader's Corner

In this letter to readers, Joshua Awtry, executive editor of The Greenville News and the (Asheville) Citizen-Times talks about a sweeping reconfiguration of the ways the news team will be set up.

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Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70 percent of U.S. adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn't guarantee interaction, and the majority of mobile device users hadn't clicked on an advertisement in the month leading up to polling. Smartphone owners were slightly more likely to click on a mobile ad, with 43 percent saying they had, compared with 37 percent of those with tablets. Read more from eMarketer.

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